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When an agent forgets to include their National Producer Number (NPN) on a transaction, the most appropriate action is to contact the respective Qualified Health Plan (QHP) issuer directly about the compensation issue. The NPN is essential for tracking commissions and ensuring agents receive proper compensation for their services.

By reaching out to the QHP issuer, the agent can address the situation proactively. This communication allows the issuer to update the transaction records to include the missing NPN, thereby ensuring that the agent receives credited compensation for the transaction. This step is critical for the integrity of both the compensation process and the agent's professional obligations.

Engaging only with the consumer to update their Marketplace application or ignoring the issue altogether would not provide a solution, as the NPN is specifically used for compensation tracking, which is separate from the client's application status. Additionally, submitting the application without addressing the absence of the NPN would leave a significant issue unresolved, putting the agent at risk of not receiving rightful compensation. Therefore, contacting the issuer is the essential and responsible action to take in this scenario.